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Finance

Coty to Buy Stake in Kim Kardashian West’s Makeup Brand

Coty Inc. said it is buying a fifth of Kim Kardashian West’s makeup brand KKW Holdings LLC for $200 million, wagering that the reality star’s reach can boost the company’s direct-to-consumer beauty brands.

The fragrance-and-cosmetics company said Ms. Kardashian West, who has about 300 million followers across her personal and brand social-media channels, will continue to lead KKW’s creative efforts in product and communications, while Coty will develop the business’s skin care, hair care, personal care and nail-products portfolio.

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